2025 Self-publishing Trends To Be Aware Of

Do you want to crush your 2025 goals as an indie author? Then, you’ll need to know the key self-publishing trends first. Dive into this blog post to discover why you should pay attention to direct sales, how to use AI tools to streamline your writing tasks, and what book cover design styles to choose.

Let’s get started!

1. Ebooks and audiobooks are booming

Thanks to their affordability and easy access across devices, ebooks are on track to hit 1.1 billion readers by 2028. For indie authors, this means cheaper publishing and faster global reach without the hassle of shipping.

Audiobooks are growing even faster, with a 26.4% annual increase expected over the next seven years. They’re perfect for reaching busy readers who listen while walking or cleaning.

If you haven’t made an audiobook yet, now’s the time – it’s quicker and easier than ever to produceз one.

2. Romance, fantasy, and sci-fi are top genres

Romance leads the way in self-publishing, with 22.7% of indie authors choosing it as their primary genre. Fantasy comes at 12.8%, followed by science fiction at 7.5%. These popular genres are known for their broad appeal and loyal readers.

Surprisingly, niche genres like cozy mystery and paranormal romance shine at higher earning levels. Authors making over $10,000 per month often find these fan-favorite genres incredibly lucrative, thanks to readers who love series and eagerly await new releases.

3. Marketing strategies to try in 2025

Marketing remains a challenge for most indie authors but is also essential for success. Strategies like using promo sites (Freebooksy, BookBub Deals), newsletters, and lead magnets are reliable tools to boost visibility and sales. Underrated tactics like backmatter links and multi-author promotions can also make a significant impact by growing your email list and building stronger reader connections.

Meanwhile, short-form video content on platforms like TikTok and Instagram Reels transforms book promotion. With over 100 billion #BookTok views and 2 billion monthly interactions with Reels, these platforms are must-haves for reaching massive audiences in 2025. Thus, combining different promo strategies is the key to staying ahead.

4. Expanding revenue channels for indie authors

Amazon remains the top revenue source for indie authors, with Kindle Unlimited driving significant income for higher earners. However, diversifying income streams is becoming essential. Platforms like Apple Books, Kobo, and Barnes & Noble offer opportunities to reach global readers and explore print sales.

Direct sales are also increasing, and more authors are using tools like Shopify and BookFunnel to sell books directly. While lower earners often stick to third-party platforms, mid- and high-earning authors balance direct sales with traditional channels, keeping more profits, strengthening reader relationships, and offering exclusive perks. In 2025, a mix of strategies will be key to maximizing revenue.

5. AI as a writer’s best friend

AI transforms the self-publishing process, becoming an essential tool for indie authors. With KDP’s new audiobook feature, you can create audiobooks in minutes using virtual voice narration, saving time and money on hiring narrators.

AI also simplifies writing tasks like crafting catchy blurbs, proofreading for errors, and even generating inspiration or visual references. Platforms like ChatGPT and Grammarly’s AI tools are invaluable for streamlining workflows and improving content. In 2025, embracing AI is a game-changer for authors looking to save time and boost creativity.

6. Augmented reality and interactive storytelling

Augmented reality (AR) transforms how readers experience stories, making books more immersive than ever. With AR, readers can use apps to bring characters and scenes to life from the pages directly. By 2025, storytelling will evolve even further with interactive ebooks that include quizzes, videos, and choose-your-own-adventure paths.

Virtual reality will allow readers to enter a book’s world with 3D maps and interactive scenes. Gamification will also play a role, turning reading into an engaging game with rewards and challenges. These innovations push the boundaries of imagination and technology, creating a new level of reader engagement.