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How to create author logo: Top 10 ideas that work

4 minute read

Are you looking for a creative way to stand out from the crowd? There is a simple but working trick: A personalized author logo. It’s an integral part of the writer’s brand that makes your book recognizable to your readers at first glance.

Today we want to share the top 10 ideas for creating stunning and attention-grabbing author logos. So, we’re about to start.

Why do you need an author logo?

The history of literary logos began long ago; for example, publisher logos appeared in 1852. And so far, this detail has not lost its relevance. After all, what is the advantage of author logos?

  • It makes you recognizable. Readers will know that this is your book even when it stands with its spine to them.
  • It works for author branding. A logo is an additional sign of professionalism that positively affects your reputation.
  • You can use it in marketing. Add the logo to your promotional materials and depict it on merch items. 

However, a logo is not just a beautifully written name. It has to be unique, creative, and catchy. Here are ten ideas with examples of creating a stunning author logo design. 

1. Avoid just black and white colors

These are too standard colors we use in official documents, letters, or newspapers. But you’ve got a creative and outstanding personality, so dull colors don’t suit you. Choose bright but saturated hues, so they contrast with different backgrounds. 

2. Combine different fonts

It’s an excellent option to highlight your name and occupation separately. Use exquisite handwritten fonts for the name as it should catch the readers’ attention, for example:

  • Allura
  • Aguafina Script Pro
  • Colombine Light
  • Thirsty Script
  • Fancier Script
  • Lavender Script
  • Mirella Script.

Also, don’t forget to add some color and lovely little images. To indicate your occupation or genre you write in, choose simple fonts that emphasize seriousness and responsibility.

3. Use gradient

Can’t decide on one color? The gradient effect will come in handy. Choose two colors and play with them a little bit. They should flow smoothly into each other. You can take shades of the same hue or absolute contrasts. Also, add a beautiful font with curls, and voila!

4. Create your coat of arms

Why aren’t writers people with blue blood? They are! You deserve your coat of arms as you practice the craft of writing and enlighten human minds. It will not only add an atmosphere of nobility to your books but also make you recognizable. In addition, the coat of arms is perfect to use for merch.

5. Use cartoon fonts for children’s book author logo

If you are writing stories for children, not only the book cover design but also the logo should be made considering the young readers. Choose playful fonts that kids often see, for example, in cartoons. The typography can be both 2D and 3D. For example, pay attention to the following fonts:

  • Hey Comic
  • Best Friends
  • Badaboom
  • Woodchuck
  • Cutlass Typeface
  • Chubby Dotty
  • Creative Block.

It’s needless to say that your logo should be colorful: Yellow, orange, red, green, pink, light green, or blue. To draw kids’ attention, include some details about your book topic. For instance, if you write about space adventures, add a U.F.O.

6. Add a symbol associated with your genre

It is an easy way to make your logo unique and thematic. You don’t have to use complicated fonts or compositions. Just add a symbol associated with your genre. For example, if you write science fiction, use images of inventions, stars, planets, aliens, futuristic icons, badges, whatever. If you write romances, choose hearts, flowers, leaves, lips, hands, swans, and doves.

7. Use a recognizable character according to your genre

Also, instead of a schematic symbol, you can add characters that are most common in the stories of your genre. Let it be a full-fledged picture where you can see the characters well. For example, dragons, ravens, wolves, unicorns, elves, witches, and other characters tell us that we deal with fantasy books. And under the picture, you can place your pen name, literary genre, or slogan.


8. Be provocative

If you create extraordinary and provocative books, don’t be afraid to tell the world about them. Use images that can hint readers at your specific genre. For example, looking at the example below, we suppose that the author writes about some erotic adventures. A spicy image of two cherries is a common symbol of such a genre.

9. Use a combination mark

It means a design style of putting your name and a picture together to create a logo. It works great as an attention-grabbing element. You only need to choose the image that suits your topic and beautiful font. Moreover, you can use this mark as a separate item for your merch. And it will be recognizable to the readers.

10. Add a slogan that characterizes your books

We have already met this technique in previous examples, so it fits perfectly into any logo design. The main thing is to choose the good-sounding and meaningful phrase and the correct font. With this detail, you can attract the readers’ attention and dispel their doubts about selecting a book. After all, you already hint at what awaits them in your stories.

What are some general recommendations about author logos?

In addition to various tricks, there are a few things to remember when creating a logo. 

  • Learn more about color psychology as each hue evokes specific emotions and sets a particular mood. 
  • Don’t choose too many colors: Two or three colors are the best.
  • Study your target audience to know what typography, symbols, and images can grab your readers’ attention.
  • Make research: Find out whether your competitors have logos, what they look like, and how to create the logo that will stand out. 
  • Do experiments and try different designs before choosing the one. You are free and aren’t in a hurry to take the first possible variant.  


In a recap, when creating the author logo, avoid black and white colors but choose colorful and beautiful typography. Does a text logo seem too simple? No problem! Insert an eye-catching image or symbol that hints at your book’s genre. By the way, don’t be afraid of playing with hue using the gradient effect and being provocative with spicy details. Also, you can add a slogan and rip open the fabric of your book to your readers.

What logo idea do you like the most? Tell us in the comments.

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Vasylysa In her spare time, Vasylysa likes reading books, writing fiction, gardening, and walking. She hopes to publish her own book and become a famous author one day.
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